• PURE
    ARCHITECTURE

  • PURE
    INTERIOR

  • PURE
    DEVELOPMENT

  • PURE
    SKILLS

  • PURE
    KNOW-HOW

  • PURE
    CREATIVITY

  • PURE
    QUALITY

We are a multidisciplinary architecture and design studio.

We are a multidisciplinary architecture and design studio.

We primarily grew from a young, progressive concept and architectural studio to a firm that practices on a multiple scope of services. The whole team at Pure Design Studio is passionate to produce creative and distinctive solutions in architecture, interior design, 3D visualization, landscape, master planning, C&S and MEP Design. 

Our core discipline stems from our strengths in architecture. We pride ourselves in providing cutting edge design and exceptional delivery services customized to meet our client’s demands and specific requirements whether on a small or large scale.

Our integral architectural design work and consultancy service creates investment value for our clients, which fundamentally won us the trust of reputable local and international clients.

We are excited to share a selection of our achievements as shown in our project portfolio.

In pure architecture the smallest detail should have a meaning or serve a purpose.

– Augustus W. N. Pugin

PORTFOLIO

To give real service you must add something which cannot be bought or measured with money, and that is sincerity and integrity.

– Douglas Adams

SERVICES

MASTERPLAN

Initial idea

Analyze the project needs & clarify the project requirements regarding planning guidelines.

Develop preliminary Master Plan layout which include the following information:

• Map location

• Function defined & required to be confirmed to get a final Design Brief

• Explanatory sketches

• Project vision

Concept

The Masterplan concept can only start together with an Architectural Concept.

Make a detailed Master Plan layout, which will include the following information:

• Finalize Footprint and set-back requirements to architecture concept

• Finalize Function defined & required

• Finalize explanatory sketches

• Site analysis

• Area view

• Illustrative master plan

• Land use schedule

• Open space plan

• Volume study

Approval drawings

Support Master plan approval drawings

• Drawings of location and boundary of the land, scale 1/500

• Drawings of general master plan, scale 1/500

• Final location of buildings

• Backfill drawings

• Coordinate with MEP and C&S consultant

• Sections and elevations of Master Plan

• Traffic plan

• Double check and confirm with 3rd Party before submission

• Typical street elevation of building

• Roof plan

• Final land use table

ARCHITECTURE

Concept Design

Analyze the project needs, based on the clients brief and development plan, in order to define the program, areas, functions, priorities, services, quality of finishes, circulations and budget.

Clarify the project requirements regarding planning guideline (considering density and land ratio, setback of all sides, etc.) in order to propose a suitable concept.

• Confirm other requirements and constraints of such number of units and types.

• Create overall concept design including function and layout of units.

• Volume study

• Color floor plans

• External perspectives of the building (artist’s impression/3D)

• Area schedule

• Present the concept design to the Client

• Revise concept based on comments from Client

Schematic Design

Develop the Schematic Design in line with the concept design, local authority’s regulations and other project consultants’ inputs.

• Review the latest available reports, data and project information

• Develop the design from the approved Concept Design

• Incorporate input from other Designers and Consultants

• Establish dimensions of building configuration, update area calculations, geometries and profiles in plan, elevations and sections

• Co-ordinate with all appointed Consultants

• Establish the requirements and outlines of the building specifications

• Present the schematic design to Client for approval before proceeding further steps

Design Development

Further develop the Schematic Design to the level of Basic Design drawings

The Basic Design shall include:

• All floor plans

• Building elevation in 1:100 or appropriate scale, including proposing building facade design

• Sections in 1:100 scale

• Outline architectural specifications

• Update area schedules

• Coordinate design with C&S and M&E Consultants

Provide complete sets of Basic Design drawings for use by the Client and project consultants.

Prepare necessary drawings for authority submissions.

Revise/amend submission documents if required by the Government.

Tender/Construction Drawings

Further develop the Basic Design to the level of Construction drawings.

Produce and provide full set of Tender/Construction drawings, including schedule of finishes and specifications, to QS for calling tender.

Construction drawings shall be fully coordinated with all project consultants and produced with higher level of details as follows:

• All detailed floor plans and other building components.

• Detailed building elevations at appropriate scale and detailed building façade

• All detailed sections at appropriate scale

• All architecture details, including plans, elevations, sections, external door and window schedule.

• Architecture specifications

• Material board for all exterior materials

• External finishing schedule and color schemes

• Assist the Client to reply tender queries

C&S and MEP

Schematic Design

Civil & Structural

• Carry out option studies for various structural systems and recommend appropriate structural systems.

• Undertake preliminary coordination with the architect.

• Establish concept structural computer model.

• Coordinate with supplier and Pre- Engineered for slap and steel structure

M&E Engineering

• Analyze the existing location M&E utilities (water, electric, telecom & drainage) in order to establish the connection points of M&E services.

• Review the M&E systems proposed in the Design Brief and prepare the concept block diagrams.
• Carryout preliminary calculation to estimate the size or capacities major equipment’s, water tanks and plant rooms.

• Coordinate or advise the architect to determine location and spaces for plant rooms, main equipment’s.

Design Development

Civil & Structural

• Basic structural drawings for the building’s foundation based on the geotechnical investigation report.

• Basic design drawings for the superstructure.

• Structural Design Report

• Basic Civil Engineering Design.

M&E Engineering

• Building License documents production which consists of M&E systems (Electrical, Plumbing, Air-conditioning and Ventilation, Earthing and Lightning Protection) basic design layout plan drawings, schematic diagrams drawings and report.

• Carryout basic design calculations to determine the load demands, hot & cold water consumptions, sewerage effluents and to size of all M&E system equipment’s.

• Confirm to the architect the riser shafts locations and sizes, floor and wall openings sizes and ceiling spaces required for M&E systems.

The Designer will submit to the Client sets of documents for the application of the Building License.

Tender/Construction Drawings

Produce and provide full set of tender/construction drawings, including architectural drawings, schedule of finishes and specifications, to QS for calling tender.

Assist the Client to reply tender queries

Civil & Structural

• Carry out detail design (calculation notes, drawings and material specifications) for the foundations (piles or rafts) based on the geotechnical report. These will specify the structural elements sizes, together with the size and disposition of the steel reinforcement.

• Undertake computer analyses of the whole structure, including both the horizontal and vertical structural elements.

• Design all vertical and lateral loads resisting structure, and floor structures, including but not limited to columns, shafts, walls, floor slab and roofs. This will include all the structural sizes in addition to the size and disposition of typical steel reinforcement of all elements.

• Prepare a performance specification design of any required post-tensioned elements.

Coordinate the structural design with Architect and M&E designers to allow for sufficient and properly located penetrations as well as proper support for the various components of the building.

M&E Engineering

Mechanical Ventilation and Air Conditioning (MVAC) System

• Carry out detail design calculations to confirm and finalized all equipment sizes of MVAC system reticulation.

• Prepare all the necessary detail design drawings for air conditioning, ventilation and exhaust systems.

• Prepare all equipment schedules for all Air-conditioning and Ventilation system equipment.

• Prepare mechanical ventilation and air-conditioning system equipment, materials and accessories

specifications.

• Coordinate with Architect, Structure and Interior design consultants to ensure the design is suitable for tender purposes.

• Provide advance design information to the Quantity Surveyor related to MVAC system to enable him to prepare the Cost Estimate and Bill of Quantities on time.

• Coordinate with the structural design and Architect to allow for sufficient and properly located penetrations for MVAC system.

Electrical System

• Carry out detail load design calculations to confirm and finalized all Electrical Power System equipment and material sizes such as Transformers, Generators, LV & MV Switchgears, main feeder cables, Cable tray & Conduits.

• Prepare all the necessary detail design layout plan and schematic diagram drawings for Electrical Power System reticulation.

• Prepare all equipment schedules for all Electrical power system.

• Detail design and specification of emergency lighting, evacuation exit lighting system reticulation / grounding and lightning protection systems reticulation / telephone system reticulation / data system reticulation /MATV system reticulation

• Coordinate with Architect, Structure and Interior design consultants to ensure the design is suitable for tender purposes.

• Coordinate with the structural design and Architect to allow for sufficient and properly located penetrations for Electrical system.

Plumbing and Drainage System

• Carry out detail design calculations to confirm and finalized all equipment sizes of Plumbing and Drainage system reticulation.

• Prepare all the necessary detail design layout plan and schematic diagram drawings for Plumbing System (Cold & Hot Water) reticulation.

• Prepare all the necessary detail design layout plan and schematic diagram drawings for Drainage system (Sanitary and Storm) reticulation.

• Prepare all equipment schedules for all Plumbing and Drainage system.

• Prepare Plumbing and Drainage system equipment, materials and accessories specifications.

• Coordinate with the Authority Company for the location of connection point of water supply, sanitary drainage and storm water drainage.

• Detail design and specification of swimming pool systems / sewage treat system

• Coordinate with Architect, Structure and Interior design consultants to ensure the design is suitable for tender purposes.

• Coordinate with the structural design and Architect to allow for sufficient and properly located penetrations for Plumbing and Drainage system.

INTERIOR

Concept Design

Review the Client design brief and agree on the Client’s objective and development goals.

Analyze the Client’s needs, with the Client and any consultant hired by the Client, in order to define the program, functions, priorities, services, quality of finishes and budget.

• Confirm other requirements and constraints of design style

• Provide initial furniture layout plan

• Provide reference images of selected areas to illustrate the design intent

• Present the concept design to the Client

• Client to sign off Concept Design phase before next design stage will be started

• Revise concept based on comments from Client

Schematic Design

Develop Schematic design and prepare more detailed design features as required to illustrate the design intent

• Develop the design from the approved Concept Design

• Prepare preliminary materials and finishes selection proposed for main areas.

• Develop furniture layout plan

• Provide color floor plans

• Provide mood boards of selected areas to illustrate the design intent.

• Review the constraints of the intended design with nominated engineers

• Provide internal perspectives (3D’s) of the key areas

• Client to sign off Schematic Design phase before next design stage will be started

Design Development

Develop Basic Design drawings of all areas and prepare details and design features such as lighting plan, tiling plan, ceiling plan, fixed cabinets, bathroom details, final materials.

• Revise layouts and finishes based on Client’s comments.

• Coordinate and integrate the work for building service engineers and other specialist consultants into design.

• Finalize internal perspectives (3D’s) of the key areas

• Client to sign off Design Development phase before next design stage will be started

Tender/Construction Drawings

Produce and provide full set of Tender/Construction Drawings, including schedule of finishes and specifications, to QS for calling tender.

• Develop and prepare final layouts, details, sections and design features as required to illustrate the design.

• Prepare final internal finishes and materials boards (flooring, ceiling, walls, fixed light fittings, ironmongery, sanitary ware) for approval including final perspectives of specific areas.

• Revise and adjust design if cost implication shall appear as result of tendering.

• Produce and issue Construction Documentation, including construction drawings and specifications.

• Assist the Client to reply tender queries

• Provide all necessary fixed ID details, including plans, elevations, sections, internal door and fixed glass schedule.

Design creates culture. Culture shapes values. Values determine the future.

– Ernest Dimnet

MEET THE TEAM

Lorenz Lennaerts

CEO & Co-Founder

As one of Pure’s Co-founders, Lorenz brings with him years of experience in creative architectural design and project development. With a keen sense and eye for style and details, Lorenz is the key force behind all design projects from inception to realizing conceptual work with flawless finish. Known for his tenacious spirit and determination, Lorenz has helped many clients achieve the project of their dreams through his ability to articulate and deliver something truly special.

PASSIONATE ABOUT DESIGN – BEST DAY OF THE WEEK IS MONDAY.

Thomas Lennaerts

COO & Co-Founder

As the company’s co-founder, Thomas brings to Pure an extensive background and knowledge in Project and Construction Management for real estate projects.Thomas oversees a diverse portfolio of projects and maintains exceptional relationships with key accounts. His eye for detail and skills in multi-tasking makes him the custodian of Pure’s site-specifics in every aspect.

KEEP CALM AND MAKE A TO DO LIST.

Ho An Nhien

CHIEF ARCHITECT

Nhien joined Pure in 2008 and brings with him an impressive background in practices from small to large scale architectural projects. As the Chief Architect, Nhien leads a team of aspiring designers and engineers at the forefront of all projects and construction sites to ensure that client’s objectives are met and in consistent manner up to international standards set by company’s design policy. Nhien’s creativity, technical skills and dedication makes him a much valued partner.

WORKING HARD OR WORKING SMART CANNOT BE SEPARATED FROM EACH OTHER. EVEN WHEN WORKING HARD YOU HAVE TO MAKE SMART CHOICES.

TEAMWORK – Divides work and multiplies success!

Dinh Hong Thanh

Senior Architect

I forgot to go to the gym yesterday. That’s ten years in a row!

Nguyen Thi Quynh

Senior Architect

Keep moving forward.

Nguyen Thi Thu Trang

Senior Architect

Love the beauty.

Tran Anh Quan

Architect

Totally normal.

Huynh Thanh Vu

Architect

No limit.

Tran Quoc Viet

Concept Design Manager

Why so serious? Let’s put a smile on that face!

Nguyen Thanh Thuy

Interior Designer

Work for money. Design for love.

Le Van Hung

Structural Engineer

Tomorrow, I don’t know!

Vuong Ngan Ha

Architect

Love animal, especially men.

Pham Ha

Interior Designer

Nguyen Ngoc Quang

Senior Interior Designer

“Success is not final, failure is not fatal….”

Pham Ly Yen Nhi

Senior Interior Designer

I want to be like a caterpillar.

Eat a lot.
Sleep for a while.
Wake up beautiful. ^^

Tran Nguyen Ngoc Bao Hanh

Architect

I don’t get older. I level up.

Nguyen Thi Diem Huong

Draftsman

I love money.

Pham Duc Trung

Architect

I enjoy staying at all middle, but I don’t wanna be the center, keep calm & live forever.

Vo Trong Nhan

Architect

I love music.

Le Thi Thanh Thuy

Interior Designer

Life is short, smile while you still have teeth 😀

Nguyen Viet Thang

Interior Designer

For me, family is important.

Nguyen Nhat Quang

Interior Designer

Anh Tran

Senior Interior Design

Born in the summer and likes to be alone when thinking.

Tan Nhu Trinh

Assistant Manager

Tran Trung Tu

Interior Designer

I’m a simple man.

Chau Quoc Huy

Interior Designer

I’m a good man.

Ho Ngoc Bich Thu

Interior Designer

Vo Tung

Architect

Everything come from heart.

Huy Li

Interior Designer

In God we trust.

Nguyễn Ngoc Như (Jinny)

Draftsman

The impulse to travel is one of the hopeful symptoms of life.
I like traveling and enjoy food.
The more you weight the harder your are to kidnap ‘_’

Daniel Klausbruckner

Graphic & Webdesign

keep it smpl – coffee & camels
www.smplgraphics.at

JOIN PURE DESIGN STUDIO

We are always looking for talented and motivated people to join our team.

If you just graduated and want to get your career going or if you are a accomplished professional in your field – feel free to sent us your CV and portfolio!

We have opportunities in Architecture, Interior design, C&S, M&E and 3D visualization.

We really appreciate a hands-on mentality, passion for architecture and design.

We are happy to hear from you!

careers@pure-designstudio.com

Sustainable development requires human ingenuity. People are the most important resource.

– Dan Shechtman

Contact

PURE DESIGN STUDIO

ARCHITECTURE | INTERIOR | DEVELOPMENT


OFFICE HCMC

The Manor 2, G 2903,
91 Nguyễn Hữu Cảnh, Phường 22, Bình Thạnh,
Phường 22, Hồ Chí Minh, Việt Nam


OFFICE DA NANG

K1/1 đường Trần Phước Thành,
P Khuê Trung, Quận Cẩm Lệ,
TP Đà Nẵng, Việt Nam


+84 28 62 58 56 18
office@pure-designstudio.com
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Mo – Fr: 9am – 6pm

Architecture, of all the arts, is the one which acts the most slowly, but the most surely, on the soul.

– Robert L. Peters